I Bought My Tickets To Six Days In August: Movie Review Will Post On The 27th

[Kishkumen]

By the way, I am jealous that Everybody Wang Chung gets to see this early screening, while I must wait for the Blu-ray.

[Everybody Wang Chung]

Showtime is just a few hours away. 204 tickets have been sold as of 3:15 pm, which converts to $2,244 in ticket sales. There are PLENTY of seats available and I would encourage everyone here to watch it this evening and leave reviews tomorrow. Let's do our part and help the Executive Producer get the word out!

Here is breakdown of the tickets sold so far:

Provo 37 tickets sold, out of 151 seats:
https://www.cinemark.com/TicketSeatMap/ ... 6T19:00:00

Sandy 20 tickets sold, out of 49 seats:
https://www.cinemark.com/TicketSeatMap/ ... 6T19:00:00

Farmington 26 tickets sold, out of 50 seats:
https://www.cinemark.com/TicketSeatMap/ ... 6T19:00:00

Orem 35 tickets sold, out of 102 seats:
https://www.cinemark.com/TicketSeatMap/ ... 6T19:00:00

American Fork 30 tickets sold, out of 150 seats:
https://www.cinemark.com/TicketSeatMap/ ... 6T19:00:00

Salt Lake City 4 tickets sold, out of 107 seats:
https://www.cinemark.com/TicketSeatMap/ ... 6T19:00:00

Jordan Landing 23 tickets sold, out of 98 seats:
https://www.cinemark.com/TicketSeatMap/ ... 6T19:00:00

Draper 18 tickets sold, out of 86 seats:
https://www.cinemark.com/TicketSeatMap/ ... 6T19:00:00

Ogden 13 tickets sold, out of 83 seats:
https://www.cinemark.com/TicketSeatMap/ ... 6T19:00:00

[drumdude]

They could have just screened it for free at the local stake center with that enthusiastic turnout.

[Tom]

I am astonished by Salt Lake City’s poor ticket sales. Have the general authorities living in the city made an early start on the rumored media fast? Where is the support from the Brethren?

I suspect that at least five tickets would have been sold at the Parowan Drive-In and Relief Society Bazaar and Swap Meet Grounds alone. But Parowan has been forgotten. President Packer would be displeased.

Posted from Paragonah, Utah

[Everybody Wang Chung]

I’m just sitting here waiting for the film to start. There are lots of empty seats. It appears that many of the online purchases were made by people/organization with no intention of showing up. Strange. Probably the Interpreter Foundation trying pad ticket sales.

[drumdude]

I’m just sitting here waiting for the film to start. There are lots of empty seats. It appears that many of the online purchases were made by people/organization with no intention of showing up. Strange. Probably the Interpreter Foundation trying pad ticket sales.

This kind of distribution strategy relies on strong ticket sales in a very small number of initial venues. These ticket sales are used to justify a wider release. I wouldn’t put it past DCP to quietly encourage friends and family to buy tickets online with no intention of actually going.

A platform release is a type of limited release in which a film opens in fewer theaters (typically 50 or fewer) than a wide release. If the film receives positive word of mouth, it is gradually expanded to more theaters, as the marketing campaign gains momentum. A successful film released in this manner has even the possibility of expanding into a wide release.

The advantage of the strategy is that marketing costs are conserved until a film's performance has been established, when the distributor may opt to increase advertising and push for a wider release. On the other hand, if audience turnout is not successful, the distributor can withdraw from the campaign, thus minimizing advertising and promotional expenditures.

In the early stages of a platform release, the key metric is the per-theater/screen average gross, not the total box office gross. Arthouse and independent films that garner high per-theater averages are seen as likely candidates for a successful wider release. A distributor using this release strategy must take care not to expand too quickly in the early stages to prevent the (limited) audience from being spread too thin, which would reduce the per-theater average and so cause the film to appear weaker.

https://en.m.wikipedia.org/wiki/Limited ... al_release

[I Have Questions]

Up until very recently, The Producer was promoting the importance of opening-weekend figures on the ability to leverage a wider and longer theatre run. The last-minute addition of an early release can only serve to undermine those opening weekend figures.

Is this hastily arranged mid week release an indication that the Producer is in ‘panic mode’ about the film’s reception? It’s certainly a strange move. What if the reviews from attendees absolutely slate the movie? That could further damage opening weekend receipts.

Has any other film had the dual strategy of an early limited release AND a grand opening weekend within a few weeks of each other?

[Marcus]

I’m just sitting here waiting for the film to start. There are lots of empty seats. It appears that many of the online purchases were made by people/organization with no intention of showing up. Strange. Probably the Interpreter Foundation trying pad ticket sales.

Maybe that's what they needed the last minute extra donations for.

[Tom]

It looks like about 297 total tickets (12 in Salt Lake City) were sold. About $3,400 in ticket sales. Average of about $378 per theater.

Here are the first reviews I've seen:

"Phenomenal job!"

"Great production values, marvelous script and acting and a wonderful retelling of a most important moment in Church history. Well done!"

I am not making this up.

By the way, an attendee at Wednesday's fireside reported: "I just found out the film will show Brigham speaking in tongues and show polygamy was a big deal."

[Kishkumen]

I can't wait for Everybody Wang Chung's review of this cinematic event! What kills me is that I will have to wait for months before I get to see this film. I wonder whether online digital distribution of some kind is in the cards?