Meanwhile, the Exec. Co. Prod. claims a resounding and historic victory...
It seems that this coming Thursday will be the last day of the theatrical run for the Interpreter Foundation’s dramatic film, Witnesses. A “last day” was inevitable, of course, and it’s been very clear over the past few weeks that it was approaching.
Earlier this evening, I received a note from Brandon Purdie, the extremely effective head of Purdie Distribution, that read (in part) as follows:
Truly a remarkable theatrical run. Producers, thank you for a film that delivered on its promise. A distribution team that delivered on its promise. Arthur, thank you for all of the incredible support from Excel/Deseret Book – your team delivered in a spectacular way.
https://www.patheos.com/blogs/danpeters ... g-too.html
It's always good to have your films success ratified by the distributer you're paying and who is responsible for the films distribution success.
And a reminder that it was never, ever, about the money (despite not knowing what the films measures of success were stated as at the outset).
I’m guessing that the final box office total will come in at very near to $855,000. We won’t have made a profit from box office receipts, but then, we never expected to do so. We never solicited “investments” in the movie. Rather, we sought donations. We promised nothing back. None of us will collect royalties. In fact, we’ve always spoken of using whatever money we end up with after the overall Witnesses project toward a future film project. (And we’re already discussing precisely that.)
And then the citations which prove the success claim...
"About six years ago, one Steven McQuinn reported that..."
"Just a year ago, Patrick Freeman (“novelist, screenwriter and singer/songwriter”), wrote that..."
"Says another website..."
"In 2015, writing for the CNBC website, Mark Fahey explained that..."
Here's how "Witnesses" stacks up in the current year, rather than against some spurious and carefully selected sources...
https://www.boxofficemojo.com/year/2021 ... sort#table
According to a graph that accompanies Fahey’s article, about one in five “wide-release” movies — which he defines as movies that open in at least 2000 theaters nationally (well over five times the number of theaters in which Witnesses, virtually the definition of “a small independent film,” was ever available) — closes at two weeks. The average “wide-release” film lasts about four weeks. Which is to say at about thirty days. A third of the theater lifetime of Witnesses.
So you can perhaps understand why those of us who conceived and produced Witnesses are reasonably content with its performance thus far. Moreover, we’re still not done.
Once again in the words of Patrick Freeman, “because of the changing times there are myriad windows of opportunity for a movie to recoup its investment for the studio. Once it’s finished its theatrical run there is Streaming, PPV and VOD, Pay Cable, Basic Cable, TV, In-flight movies, and DVD and Bluray sales.”
Which suggests is really is all about the money after all...