- Some groups of people deny the irrefutable cold, hard facts as mistruths or, inconvenient.
- For example, Holocaust deniers and creationists view the world in defiance of ample historical evidence and centuries of scientific evidence.
- Storr tackles the mystery of why intelligent, seemingly rational people are capable of such unreasonable logic.
- That is, why don't the 'facts don't work' for these people of certain topics.
- Storr took a renowned creationist, John Mackay (who thinks the 9/11/2001 attacks were God's punishment) to a fossil excavation site, as part of his methodology.
- Storr studies both the thought process behind conspiracy theories and the unwavering rationalism of their opponents.
- Some of Storr's 'heretics' are harmless oddballs, including a woman who on a UFO-spotting session, cautioned: "If a UFO lands, you must wait until it's stopped completely before approaching. Only invite the ETs to come closer if it is absolutely safe to do so. If anyone gets zapped, the first-aid kit is in the back of my tent."
- Storr took former Holocaust denier David Irving on a tour of a Nazi death camp site in Majdanek, Poland; Irving claimed it was just 'a mock-up of a gas chamber', pointing out a door with a handle on the inside, explaining Jews could have got out and there has been no mass murder there--no opening mechanism and bolts on the other side--facts Irving conveniently ignored.
- Of creationist Mackay, Storr write that "[h]e says he is a creationist and can feel God in his body - and the book goes along with that idea. Despite all the evidence, no matter how convincing it is, he assumes it cannot be right."
- Storr recognizes 'confirmation bias' plays a large role in how we form our views, that confirmation bias relates to the neurological 'hero maker' that we all share.
- Storr hypothesizes that we each have an inner narrative, 'where we are struggling through our days to make better lives for ourselves' ... . "Our brain populates this idea with 'heroes' who support our views and 'villains' in our lives who we demonise - it's a very black and white process. This is the world we live in - the brain is a storyteller."
- Storr acknowledges that the judgment of rationalists can be just as inflexible, such as those that are adamant that there is 'no evidence for homeopathy' but many admit they haven't read any of the study literature supporting it -- many will dismiss it because they don't want to believe it in the first place.
- Storr maintains that stories are a powerful driving force in shaping our beliefs and 'understanding of the world', that we unconsciously create narratives which shape our beliefs.
- Most news reports, Storr admits, are written around a narrative based on facts, laced with a lot of fiction.
The Bible and Book of Mormon and PoGP are largely story telling. Whereas the D&C is more lecturing. I wonder if that difference is why many that have lost the faith bubble in the LDS truth claims yet find the Book of Mormon of value, though we hardly hear them mention the D&C in such a vein.