It is a nice, short article with a picture of Spencer W. Kimball walking in the snow, contemplating, and reading (presumably) the Book of Mormon.
Welch begins by complimenting some of the people who left comments on the New York Times website
many of [the comments] are level-headed, helpful, and well-informed, indicating a robust amount of interest.
Welch then tells us about what BYU Studies has been doing for the past 54 years (!) and how it can help members research answers to their own questions. I would be willing suppose that a small percentage of members know BYU Studies exists, and an even smaller percentage know what it publishes (I fall into the latter category).
While no one has all the answers to every question, the BYU Studies website, together with many other resources and publications, are now easily available to provide many well-researched and well-written treatments of topics of current interest. We invite people to familiarize themselves with this website. It may come in very handy.
Welch then directly addresses two of the questions "Joseph Smith and Polygamy," and "Translation of the Book of Mormon."
I think the importance of this piece is that it gives readers more resources (other than the FAIR wiki) to research the questions that bother them. I sincerely look forward to more articles like this, and am excited that this New York Times article could usher in an era of openness for the church. I remain ever hopeful.
I enjoyed reading this article, and I just wanted to bring it to this community's attention. I also hope I am not breaking any newbie rules.