Riess points to the absurdity of the less than .2% of the worlds population demanding that the remaining 99.8% conform to their demand that they be referred to not by the brand that they spent millions of dollars on in a widely disseminated I'm a Mormon advertising campaign as recently as 2010 or it's self promoting Mormon movie in 2014, but by a name that is both cumbersome and ill fitting for conversation or print. What a joke for Mormon's to think that they can change the language that others refer to them by and with the exception of Utah, it appears that they have as of yet failed to do so.
In one whip lashing comment Anderson says
Is Anderson not aware of the many name changes that the the church's name went through before finally settling in on its current name?“With courtesy, we again ask the fair-minded of the media to honor our desire to be called by our name of nearly 200 years.”
If anything, as Riess points out, all the church has really accomplished with their demand is to drive yet another wedge into Utah culture dividing those who continue to use the term Mormon from those who prefer the now orthodox church of blah blah blah and yet another
as if we needed one more thing to divide us.immediate shorthand for Latter-day Saints to size up one another's obedience and orthodoxy.
https://www.sltrib.com/religion/2021/10 ... tle-lines/