The 0.1% Club: Why 99.9% Of Mormons Are Skipping Becoming Brigham
- Everybody Wang Chung
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The 0.1% Club: Why 99.9% Of Mormons Are Skipping Becoming Brigham
The Becoming Brigham numbers are a massive reality check for the Afore. With a target market of 7.14 million members in the U.S. and Canada, hitting a 1% view rate should be the bare minimum, roughly 71,000 views per video. Instead, the Afore is struggling to reach even one-tenth of one percent. By any industry standard, this is a complete bust. At this point, it’s hard not to wonder if the project’s real success isn't the content itself, but rather the travel, dining, and hotel perks it provides.
Last edited by Everybody Wang Chung on Tue Feb 24, 2026 6:37 pm, edited 2 times in total.
"I'm on paid sabbatical from BYU in exchange for my promise to use this time to finish two books."
Daniel C. Peterson, 2014
Daniel C. Peterson, 2014
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drumdude
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Re: The 0.1% Club: Why 99.9% of LDS are Skipping Becoming Brigham
Perhaps Oaks will allow a plug for the series during the next general conference.
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Re: The 0.1% Club: Why 99.9% of LDS are Skipping Becoming Brigham
Dallas H. Oaks wrote:"My dear brothers and sisters, we must each carefully consider our digital reach. While there are 7.14 million Saints across the United States and Canada, the data suggests that 99.9% of you have exercised your agency to not watch the Becoming Brigham project. While the view counts remain nonexistent, the Afore's commitment to high end travel and artisanal dining remains truly steadfast and immovable as the Wasatch mountains. Truly, never have so many donated so much for so few to watch." -- Dallas H. Oaks at the upcoming General Conference
"I'm on paid sabbatical from BYU in exchange for my promise to use this time to finish two books."
Daniel C. Peterson, 2014
Daniel C. Peterson, 2014
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huckelberry
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Re: The 0.1% Club: Why 99.9% Of Mormons Are Skipping Becoming Brigham
Even if not liked by all, Brigham Young is one of the most interesting and influential of Mormons. That first episode link here presented little about BY beyond the observation that he didn't kill Joseph Smith. perhaps future episodes will find interesting things. Well, a desire to be all positive and uncontroversial might limit interesting things.
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Re: The 0.1% Club: Why 99.9% Of Mormons Are Skipping Becoming Brigham
Would "uncontroversial" in this case be the same as "consistent with modern Mormon teachings"?huckelberry wrote: ↑Tue Feb 24, 2026 7:01 pmEven if not liked by all, Brigham Young is one of the most interesting g and influential of Mormons. That first episode link here presented little about BY beyond the observation that he didn't kill Joseph Smith. perhaps future episodes will find Interesting things. Well a desire to be all positive and uncontrversial might limit interesting things.
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Re: The 0.1% Club: Why 99.9% Of Mormons Are Skipping Becoming Brigham
What would you be thinking of as not consistent? The church is perfectly happy with the idea God did not want Negroes to hold the priesthood before 1978.malkie wrote: ↑Tue Feb 24, 2026 7:56 pmWould "uncontroversial" in this case be the same as "consistent with modern Mormon teachings"?huckelberry wrote: ↑Tue Feb 24, 2026 7:01 pmEven if not liked by all, Brigham Young is one of the most interesting g and influential of Mormons. That first episode link here presented little about BY beyond the observation that he didn't kill Joseph Smith. perhaps future episodes will find Interesting things. Well a desire to be all positive and uncontrversial might limit interesting things.
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Re: The 0.1% Club: Why 99.9% Of Mormons Are Skipping Becoming Brigham
I'm wondering if we are really talking about the same thing here - I was under the impression that many of BY's ideas were generally accepted to be not consistent with modern Mormon teachings. Am I really misunderstanding you so badly?huckelberry wrote: ↑Wed Feb 25, 2026 5:54 pmWhat would you be thinking of as not consistent? The church is perfectly happy with the idea God did not want Negroes to hold the priesthood before 1978.
In the meantime, here are two official statements from the church:
Official Declaration 2Official Declaration 2 wrote: The Book of Mormon teaches that “all are alike unto God,” including “black and white, bond and free, male and female” (2 Nephi 26:33). Throughout the history of the Church, people of every race and ethnicity in many countries have been baptized and have lived as faithful members of the Church. During Joseph Smith’s lifetime, a few black male members of the Church were ordained to the priesthood. Early in its history, Church leaders stopped conferring the priesthood on black males of African descent. Church records offer no clear insights into the origins of this practice.
Race and the PriesthoodRace and the Priesthood wrote:In 1852, President Brigham Young publicly announced that men of black African descent could no longer be ordained to the priesthood, though thereafter blacks continued to join the Church through baptism and receiving the gift of the Holy Ghost. Following the death of Brigham Young, subsequent Church presidents restricted blacks from receiving the temple endowment or being married in the temple. Over time, Church leaders and members advanced many theories to explain the priesthood and temple restrictions. None of these explanations is accepted today as the official doctrine of the Church.
Neither of these quotes suggests to me that the church is perfectly happy with the idea God did not want Negroes to hold the priesthood before 1978.
Do you also believe that the following ideas - all but the first concerning black people - are consistent with modern Mormon teachings:
- the Adam-God Theory
- that black people "have not wisdom to act like white men"
- "Shall I tell you the law of God in regard to the African race? If the white man who belongs to the chosen seed mixes his blood with the seed of Cain, the penalty, under the law of God, is death on the spot. This will always be so."
- that black members could not receive the priesthood blessings until ""all the other children of Adam have the privilege of receiving the Priesthood, and of coming into the kingdom of God, and of being redeemed from the four-quarters of the earth, and have received their resurrection from the dead"
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Re: The 0.1% Club: Why 99.9% Of Mormons Are Skipping Becoming Brigham
Malkie, thankyou for the reply. If I am not mistaken you are on the other side of the pond and probably was not growing up with the pervasive racism in America. This pervasive racism was sharper in Mormon chapels and frankly I am bitter about being brought up with. I think the church sees a pr problem so instead of saying they were wrong there is diversionary hand waving. When BY was an a hole he didn't hide it.
Perhaps I am amused by Adam God. I see it as the most honest presentation of LDS theology but rubs literal minded fundamentalists the wrong way so is buried.
I am not sure about blood atonement. It is not practiced sort of like polygamy. It is true BY was different than recent authorities. He had more wives. He
I am making a simple reply. I think the subject interesting and welcome further observstions.
Perhaps I am amused by Adam God. I see it as the most honest presentation of LDS theology but rubs literal minded fundamentalists the wrong way so is buried.
I am not sure about blood atonement. It is not practiced sort of like polygamy. It is true BY was different than recent authorities. He had more wives. He
I am making a simple reply. I think the subject interesting and welcome further observstions.
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Re: The 0.1% Club: Why 99.9% Of Mormons Are Skipping Becoming Brigham
My pleasure, huckelberry. I grew up in Scotland, joined the church there at age 22, and emigrated to Canada 5 years later.huckelberry wrote: ↑Wed Feb 25, 2026 11:45 pmMalkie, thankyou for the reply. If I am not mistaken you are on the other side of the pond and probably was not growing up with the pervasive racism in America. This pervasive racism was sharper in Mormon chapels and frankly I am bitter about being brought up with. I think the church sees a pr problem so instead of saying they were wrong there is diversionary hand waving. When BY was an a hole he didn't hide it.
Perhaps I am amused by Adam God. I see it as the most honest presentation of LDS theology but rubs literal minded fundamentalists the wrong way so is buried.
I am not sure about blood atonement. It is not practiced sort of like polygamy. It is true BY was different than recent authorities. He had more wives. He
I am making a simple reply. I think the subject interesting and welcome further observstions.
Racism existed in Scotland and England, but I would describe it as much more casual than in the US. Whereas religious bigotry was common in the part of Scotland where I lived - the industrial south-west. Officially the problem was between Catholics and Protestants, but my father astutely observed that it would be more accurate to say that it was between anti-Catholics and anti-Protestants.
Here in Canada I was somewhat surprised to find that racism existed in the church, even amongst the most faithful. In particular, I saw it in a ward that shared a building with a branch of Spanish speakers.
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Re: The 0.1% Club: Why 99.9% Of Mormons Are Skipping Becoming Brigham
After watching episode 5, I’m tempted to join the 99.9 percent. Here are some notable exchanges from the episode:
Another part of the discussion:
What did Young learn about these matters between 1852 and 1877? Did he receive revelations from God during this period? When? Did Young’s personal views on interracial marriage (see the quotation in my signature) prompt his priesthood and temple ban?
As for Grow’s comments, I think he could identify at least one or two points of Latter-day Saint doctrine that might lead a church member to expect a prophet to prophesy.
It occurs to me that for at least one or two individuals, Young’s teachings and actions pertaining to race, intermarriage, access to priesthood ordination and temple ordinances, violence, and relations with native peoples of Utah (the Timpanogos living in Utah Valley, for example) were not “minor” things. I do regret that Grow gets frustrated by the focus on “the controversial stuff.” He deserves our sympathy.
Peterson evidently thinks Young “was not in some ways so atypical of his time.” Does that mean that Peterson sees Young as more racist than many of his contemporaries? That even the reprehensible Abraham Lincoln may have had a better record in some ways on race than Young? Should Latter-day Saints hold Lincoln and Young to the same “standards of the time”?John Wilson: Let’s talk about race, right? Blacks in the priesthood obviously is a big issue.
Camrey Fox: That's one I'm very very curious to learn more about. I mean that still affects our culture so much today and it led to so much pain that still exists today even though blacks are now you know given the priesthood.
Daniel Peterson: Can I respond to that just a little bit? I think first of all we have to acknowledge that Brigham said some things about race that make us cringe today at a paper that I gave oh a few months ago anyway had a fairly long quotation talking about how blacks should not be equal with whites etc etc and then I said that wasn't Brigham Young that was Abraham Lincoln and the fact was that Brigham was not in some ways so atypical of his time. Even people who thought slavery was an injustice did not think that well African-Americans were of the same social standing or should be as whites. Now, we find that uncomfortable and racist today, but it wasn't unusual for the time. And it's we have to we have to be aware of the standards of the time, I think.
Another part of the discussion:
I wonder whether Peterson’s response will satisfy anyone who has questions regarding Young’s record on race, his priesthood and temple ordinance ban, and prophetic knowledge. Does abandoning the notion of prophets as “omniscient” and as “divine marionettes” resolve those individuals’ common concerns in this area?Wilson: If you were sitting in a dark room all by yourself and the room was incredibly messy and you were to invite someone into that room, they wouldn't be able to really be like, ‘Oh, wow. This is an atrocious place.’ But if you were to all of a sudden flood your room with a flood light and every all of a sudden everybody could see every nook and cranny, you would feel horrifically uncomfortable, right, in that circumstance. what's happening for figures like Brigham Young or even for like the United States in general, like our history of racism and issues is on a big stage with lots of flood lights being shined in it. Not to saying that it excuses anything, but we put an unfair level of expectation and scrutiny on people in positions of prominence, especially when they're trying to do good. M which kind of leads us to the notion, you're a prophet… Shouldn't you know better? Shouldn't God have told you that this was wrong?
Fox: And that's actually something that I've seen multiple people leave the church over because it because it's hard. It's it's a big pain point for a lot of people.
Wilson: How do we reckon with that?
Peterson: I'd say prophets are not divine marionettes. I mean, they will get insight into certain issues in the Lord's timetable, not all issues. Joseph was still learning important things right up to the end of his life. The implication of that is that in 1835 he didn't know as many things as he knew in 1840. Brigham Young was still learning and it's piece by piece, line upon line, precept by precept. We say that but we sometimes don't really mean it. A prophet like anybody else is learning in bits and pieces and gaining insights here and there and occasionally probably being surprised by what he learns, what he's told. To expect a prophet to be somehow omniscient, it just seems to be unrealistic. We put prophets on a pedestal that no human being, including a prophet, can ever really survive on.
Wilson: So, how then do we exercise faith in prophetic leadership without trying to discern whether or not this was a prophetic thing or this was them or this was that, right? How do we walk a path of faith?
Grow: Part of this idea of what a prophet is because of the word, we often conflate it with the word prophesy. as if prophets often or always have some sort of crystal ball into the future. And the New Testament tells us that it's the testimony of Jesus that's the spirit of prophecy. That is what I think essentially the prophet is called to be a special witness of Jesus Christ.
And sometimes I get a little frustrated with the conversations around Brigham Young. Young often times uh we're just drawn to controversy. If you were to look at all of his sermons, this massive corpus of materials of words that he spoke… the controversial stuff is is a very minor part of it, but that's what gets the focus. If you go to read his sermons, you're going to learn about Jesus Christ and him crucified, and you're going to learn about the word of wisdom, and you're going to learn about keeping the commandments, and you're going to learn about being kind to your neighbor. And sometimes he's going to tell you that you should also bathe regularly and things like that that they needed to be told in Pioneer Utah. Now prophecy exists, revelation exists, but at the core the prophet is to teach about Jesus.
What did Young learn about these matters between 1852 and 1877? Did he receive revelations from God during this period? When? Did Young’s personal views on interracial marriage (see the quotation in my signature) prompt his priesthood and temple ban?
As for Grow’s comments, I think he could identify at least one or two points of Latter-day Saint doctrine that might lead a church member to expect a prophet to prophesy.
It occurs to me that for at least one or two individuals, Young’s teachings and actions pertaining to race, intermarriage, access to priesthood ordination and temple ordinances, violence, and relations with native peoples of Utah (the Timpanogos living in Utah Valley, for example) were not “minor” things. I do regret that Grow gets frustrated by the focus on “the controversial stuff.” He deserves our sympathy.