The perception that the Republican party serves the interests only of the rich underlies all the demographic weaknesses that get discussed in narrower terms. Hispanics do not vote for the Democrats solely because of immigration. Many of them are poor and lack health insurance, and they hear nothing from the Republicans but a lot from the Democrats about bettering their situation. Young people, too, are economically insecure, especially these days. If Republicans found a way to apply conservative principles in ways that offered tangible benefits to most voters and then talked about this agenda in those terms, they would improve their standing among all of these groups while also increasing their appeal to white working-class voters. For that matter, higher-income voters would prefer candidates who seem practical and solution-oriented. Better “communications skills,” that perennial item on the wish list of losing parties, will achieve little if the party does not have an appealing agenda to communicate.
Despair has led many Republicans to question their earlier confidence that America is a “center-right country.” It is certainly a country that has strong conservative impulses: skepticism of government, respect for religion, concern for the family. What the country does not have is a center-right party that explains how to act on these impulses to improve the national condition. Until it does, it won’t have a center-right political majority either.
The absence of a middle-class message was the biggest failure of the Romney campaign, and it was not its failure alone. Down-ticket Republican candidates weren’t offering anything more — not the established Republicans, not the tea-partiers, not the social conservatives. Conservative activists weren’t demanding that Romney or any of these other Republicans do anything more. Some of them were complaining that Romney wasn’t “taking the fight to Obama”; few of them were urging him to outline a health-care plan that would reassure voters that replacing Obamacare wouldn’t mean taking health insurance away from millions of people.
Romney’s infamous “47 percent” gaffe — by which he characterized voters who do not pay income taxes as freeloaders and sure Democratic voters, which they aren’t — made for a week of bad media coverage and some devastatingly effective Democratic ads. It was not, however, a line of thinking unique to Romney. It was an exaggerated version of a claim that had become party orthodoxy.
A different Republican presidential nominee might not have made exactly that gaffe, or had a financial-industry background that lent itself to attacks on outsourcing. He would almost certainly have had a similar weakness on economic policy, however, and might have had additional weaknesses too. (Romney at least won independent voters, which it’s hard to imagine Newt Gingrich, Rick Perry, or Rick Santorum having done.) To put it differently: The problem isn’t so much that Romney was vulnerable to a set of attacks that appear to have discouraged working-class whites from voting; it’s that he didn’t have anything positive with which to counter those attacks.
The Republican story about how societies prosper — not just the Romney story — dwelt on the heroic entrepreneur stifled by taxes and regulations: an important story with which most people do not identify. The ordinary person does not see himself as a great innovator. He, or she, is trying to make a living and support or maybe start a family. A conservative reform of our health-care system and tax code, among other institutions, might help with these goals. About this person, however, Republicans have had little to say.
The world is always full of the sound of waves..but who knows the heart of the sea, a hundred feet down? Who knows it's depth? ~ Eiji Yoshikawa