Trump is sliding toward online irrelevance. His new blog isn’t helping.
The former president’s aides said his new online presence would ‘redefine the game.’ But his heavily promoted blog is seeing few visitors.
On the Internet, former president Donald Trump is sliding toward something he has fought his entire life: irrelevance.
Online talk about him has plunged to a five-year low. He’s banned or ignored on pretty much every major social media venue. In the last week, Trump’s website — including his new blog, fundraising page and online storefront — attracted fewer estimated visitors than the pet-adoption service Petfinder and the recipe site Delish.
Trump is still by far the Republican Party’s biggest star, and conservative lawmakers and provocateurs are now loudly sparring over the importance of loyalty to him ahead of the 2022 midterm elections or a potential second Trump presidential run. Many of the party’s potential 2024 candidates say they will not run if he does, and many of the party’s luminaries have traveled to Florida to meet with him.
But Trump’s continued influence isn’t translating into a bigger online audience, according to a Washington Post review of data from four online-analytics firms. Social engagement around Trump — a measure of likes, reactions, comments or shares on content about him across Facebook, Twitter, Reddit and Pinterest — has nosedived 95 percent since January, to its lowest level since 2016.
Trump’s biggest attempt yet to recapture America’s attention has severely underwhelmed the Internet — and even his own advisers. His “From the Desk of Donald Trump” blog, which he and his team have promoted heavily in TV interviews and social media posts, has in the last week been shared to Facebook on average fewer than 2,000 times a day — a staggering drop from last year, when his Facebook page fielded tens of millions of comments, shares and other interactions every week, according to data from the social media analytics firm BuzzSumo and the Facebook-owned content-tracking tool CrowdTangle.
[...]
“He’s whistling in the wind,” said Megan Squire, a computer science professor at Elon University who studies right-wing online organizing and reviewed data about Trump’s audience. “People just aren’t following him to his little desk platform, and we can see that in the numbers. The difference is ridiculous. He doesn’t have that same ability anymore to constantly put his content in people’s faces the way he did before.”
[...]
