(PS: I'm not asking for "it will never happen" comments, nor testimonials that "it will never happen".)
My guess is that many believers would claim that Jesus' resurrection was a "spiritual resurrection". There was no need for him to retain his body. And perhaps when Thomas and others touched him, he only "materialised for their benefit", but went back to a spiritual body. Christian apologists would now go frantically to work to see what they "missed in scripture". Incredible, and heretofore unrealised and marvellous interpretations would now become "obvious".
Supplement Reference on this phenomenon: When Prophecy Fails.
Let us begin by stating the conditions under which we would expect to observe increased fervor following the disconfirmation of a belief. There are five such conditions.
1. A belief must be held with deep conviction and it must have some relevance to action, that is, to what the believer does or how he behaves.
2. The person holding the belief must have committed himself to it; that is, for the sake of his belief, he must have taken some important action that is difficult to undo. In general, the more important such actions are, and the more difficult they are to undo, the greater is the individual's commitment to the belief.
3. The belief must be sufficiently specific and sufficiently concerned with the real world so that events may unequivocally refute the belief.
4. Such undeniable disconfirmatory evidence must occur and must be recognized by the individual holding the belief.
The first two of these conditions specify the circumstances that will make the belief resistant to change. The third and fourth conditions together, on the other hand, point to factors that would exert powerful pressure on a believer to discard his belief. It is, of course, possible that an individual, even though deeply convinced of a belief, may discard it in the face of unequivocal disconfirmation. We must therefore, state a fifth condition specifying the circumstances under which the belief will be discarded and those under which it will be maintained with new fervor.
5. The individual believer must have social support. It is unlikely that one isolated believer could withstand the kind of disconfirming evidence we have specified. If, however, the believer is a member of a group of convinced persons who can support one another, we would expect the belief to be maintained and the believers to attempt to proselyte or to persuade nonmembers that the belief is correct.
These five conditions specify the circumstances under which increased proselyting would be expected to follow disconfirmation.
(Emphasis added)
In regard to businesses:
Startup companies and even groups within large companies will make predictions on sales, product acceptance, impact on society, etc. Frequently, as these prophecies fail they make even more grandiose predictions rather than correct their plans to match the reality. As they run out of money they seek more investors -- proselytizing with renewed vigor.
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