subgenius wrote: --- the simple answer to this protracted topic is the tried and true "there is no such thing as bad publicity"
This is what individuals and organizations that attract and generate bad publicity like to tell themselves and others. And for some interim period, it may well be true. However, over the long haul, consistently bad publicity is corrosive to any person or organization.
This is why the LDS Church is trying to buy its way to public acceptance with massive amounts of paid-for PR.
Whether this outpouring of brand advertising will actually work for the LDS Church is an open question. When the underlying product or service is of value to the public, this advertising strategy often works well (think Tylenol after the poisonings). When the underlying product or service is of little or no value, then the strategy can backfire (think Ford Pinto), even when the best PR firms are involved.
I fear that, regardless of the magnitude of their PR spending, the leaders of the LDS Church are looking at some hard times ahead. Their brand is on the ropes and the quality of their product is certainly not helping matters.