What were climate scientists predicting in the 1970s?
Peer-Reviewed Literature
However, these are media articles, not scientific studies. A survey of peer reviewed scientific papers from 1965 to 1979 show that few papers predicted global cooling (7 in total). Significantly more papers (42 in total) predicted global warming (Peterson 2008). The large majority of climate research in the 1970s predicted the Earth would warm as a consequence of CO2. Rather than 1970s scientists predicting cooling, the opposite is the case.
Scientific Consensus
In the 1970s, the most comprehensive study on climate change (and the closest thing to a scientific consensus at the time) was the 1975 US National Academy of Sciences/National Research Council Report. Their basic conclusion was "…we do not have a good quantitative understanding of our climate machine and what determines its course. Without the fundamental understanding, it does not seem possible to predict climate…"
This is in strong contrast with the current position of the US National Academy of Sciences: "...there is now strong evidence that significant global warming is occurring... It is likely that most of the warming in recent decades can be attributed to human activities... The scientific understanding of climate change is now sufficiently clear to justify nations taking prompt action." This is in a joint statement with the Academies of Science from Brazil, France, Canada, China, Germany, India, Italy, Japan, Russia and the United Kingdom.
In contrast to the 1970s, there are now a number of scientific bodies that have released statements affirming man-made global warming. More on scientific consensus...
Reasoning Behind Cooling Predictions
Quite often, the justification for the few global cooling predictions in the 1970s is overlooked. Probably the most famous such prediction was Rasool and Schneider (1971):
"An increase by only a factor of 4 in global aerosol background concentration may be sufficient to reduce the surface temperature by as much as 3.5°K."
Yes, their global cooling projection was based on a quadrupling of atmospheric aerosol concentration. This wasn't an entirely unrealistic scenario - after all, sulfur dioxide (SO2) emissions were accelerating quite rapidly up until the early 1970s (Figure 2). These emissions caused various environmental problems, and as a result, a number of countries, including the USA, enacted SO2 limits through Clean Air Acts. As a result, not only did atmospheric aerosol concentrations not quadruple, they declined starting in the late 1970s:
Similarly, if we now limit CO2 emissions, we can also eventually get global warming under control.
Summary
So global cooling predictions in the 70s amounted to media and a handful of peer reviewed studies. The small number of papers predicting cooling were outweighed by a much greater number of papers predicting global warming due to the warming effect of rising CO2. Today, an avalanche of peer reviewed studies and overwhelming scientific consensus endorse man-made global warming. To compare cooling predictions in the 70s to the current situation is both inappropriate and misleading. Additionally, we reduced the SO2 emissions which were causing global cooling. The question remains whether we will reduce the CO2 emissions causing global warming.