On July 24, many Utahns will observe Pioneer Day at a parade or pancake breakfast that honors the Mormons who rode or walked into the Salt Lake Valley.
A small, growing contingent, however, will revel in the fourth annual Pie and Beer Day celebration, a fundraiser for the Utah Brewer's Guild.
This twist on words and food pairings is a recent trend that pokes fun at the predominant culture, but is not meant to offend.
“When we are confronted with evidence that challenges our deeply held beliefs we are more likely to reframe the evidence than we are to alter our beliefs. We simply invent new reasons, new justifications, new explanations. Sometimes we ignore the evidence altogether.” (Mathew Syed 'Black Box Thinking')