I don't think the name of the "FIRM Foundation" is a mistake; it ties in to
hymn #85.
I think the great irony in all this is that FIRM may just "out-FARMS" FARMS at their own game. FARMS is the philosophies of scripture, mingled with science. But to follow the modern path of apologetics requires an LDS to disregard many beliefs that they may percieve to be "official doctrine" (Adam and Eve being first "humans" and no physical death before the fall, worldwide flood of Noah, no humans in the Americas before the Jaredites, etc.).
FIRM allows people to maintain their belief in these things, while at the same time feeling like they are honoring modern science. Ultimately, I think these groups are insignificantly small in the Church, so I don't think they will make any difference. But it certainly is interesting.
One thing they do have going for them is an obvious emphasis on "outreach" (or missionary work). Members don't just sign up for a newsletter, they volunteer. They bring their friends. They get involved. This could be the apologetics equivalent of Amway. And they do have at least
one GA onboard.
It's also interesting that the FIRM "seminars" aren't just hour long firesides. They are set up as tiered classes, almost like a college course, and each course has a number, up to "Advanced Course #5".
Introduction to Book of Mormon Evidences Lecture 1
Prophecies and Promises Lecture 2
Book of Mormon Evidences Lecture 3
DNA and the 25 Correlations Lecture 4
Advanced Study of Book of Mormon Evidences Advanced Study Lecture 5
I think I might try to attend Lectures 1 & 2 in March.