Hi there, Ray. Thank you for summoning me out of the abyss.
Indeed, I have been ruminating at length on the issue of FIRM: is it a money-making scam? Is it a "rotten enterprise," as I believe FARMS is (well, the apologetics portion of FARMS, anyway)? To be honest, I'm not sure. Being the nice guy that I am, I would prefer to give Brother Meldrum the benefit of the doubt. Certainly, I get more of a sense of earnestness and faithfulness from him than I do from the typical FARMS drone. That is to say, I come away feeling that Bro. Meldrum is, in effect, trying to do something positive within the confines of his faith. And I just cannot say the same of FARMS/FAIR/SHIELDS. These latter organizations are interested in tearing down and destroying.
Ultimately, I think that Bro. Meldrum and his organization simply lack sophistication and experience. If he had in his employ a professional, highly compensated LDS "fundraiser," then I'm sure he'd be getting a lot of advice regarding disclosure of certain costs and expenses. FARMS was very wise to associate itself with BYU, and thus to conceal its "non-profit" financial reports.
In short: I don't think that Meldrum's organization is any more of a "money-making scheme" than FARMS, or the LDS Church, for that matter. Further, if we are to treat FIRM as an "apologetic" organization, then I would say that it is a far, far better animal than FARMS and its ilk.