A little more digging turned up:
Novak wrote:This site illustrates, as indeed all of these sites do, Novak's Rule Number 1 of Becoming an Anti-Mormon: expect your IQ to drop at least 85 points.
http://www.shields-research.org/Novak/archive/jan07.htm
Should I have guessed that "Novak's Rule" would be nothing more than a gratuitous cheap shot taken against anyone who opposes Mormonism in any way?
What I find most disquieting about "Novak's Rule" isn't its straightforward mean-spiritedness, but its wide acceptance by the apologists proves that for some time now they have been trying to "trick" critics into being OK with the label "anti-Mormon". Famously, professor Daniel Peterson of Brigham Young University often writes -- the lattest incident of this writing being just the other day,
Daniel Peterson wrote:Anti- means "opposed to." As in anti-Semitic, antacid, anti-Catholic, anti-Communist, anti-abortion, anti-depressant, anti-Nazi, anti-allergen, anti-war, anti-antihistamine, and anti-discrimination. "Anti-" terms don't necessarily indicate evil. I, for example, am both anti-Communist and anti-abortion.
I suppose there is some semantic wiggle room here regarding the interpretation of the word "evil", but clearly, the intention is that it's not necessarily bad to be "anti-Mormon". The "setup" here turns on getting the critic to accept this dry exposition on logical necessity only to find herself snickered and laughed at as the butt of a joke as the apologists also hold tightly to their (supposed) certain though contingent "Novak's Rule".
Be careful then, my friends, when granting legitimacy to labels the apologists have contrived for us like "anti-Mormon", because the sales pitch may be misleading.
In a fairly recent post on MAD, Wade Englund cited "Novak's Rule" as an inside slam only those "in the know" would get.
Wade Englund wrote:The 14 Fundamentals apply to living prophets, not dead ones. It is surprising that you cannot see the fallaciousness of your argument yet. So far, Novak's Rule seems to be holding true. :)