This from some old lecture notes I have from teaching Intro to Mopologetic Theory 1. A fun course I like to teach, but now pass off to other instructors.
Apologetic output works at three different levels. What we're most accustomed to dealing with is tier 3 apologetics that argue in a straightforward way for the truth of some doctrinal point. the Review is all tier 3. The problem with tier 3 apologetics though is scope of audience. As Joey points out, excepting attention from other apologists and a few critics, there is no other body of work more ignored and uncared about by the rest of the world than Mopologetics.
So there has to be some supporting output, output intended to further the work of apologetics while not exactly being apologetics. There is, in fact, tier 2 apologetics. This comes in a couple different flavors. To take a non-Mopolo example, there is ID in some circles, "flavor A" tier 2 that is very little different from tier 3 except for the fact it denies its goals, "No, this is just a, uh, an extension of information theory from statistics or electrical engineering, doesn't really have anything to do with religion per se." And then "flavor B" which goes for more nuance and may even have some real-world credibility. A hypothetical example here will do. Let's say there are two scientific theories, q and v. Irrespective of which one is more popular, if q for some reason is friendlier to apologetic beliefs than v, even if the friendliness is somewhat superficial, the apologists will be fans of q. Alternatively they will invent their own q level theories and publish them. Dots may later be connected explicitly at tier 3.
Finally, there is tier 1. Tier one may find an analogy in a "service mission". A non-Mopolo example here would be the Christian Science Monitor. Some quotes that underscore the basic idea from this article:
wiki wrote:Despite its name, the Monitor was not established to be a religious-themed paper, nor does it promote the doctrine of its patron church. However, at its founder Eddy's request, a daily religious article has appeared in every issue of the Monitor. Eddy also required the inclusion of "Christian Science" in the paper's name, over initial opposition by some of her advisers who thought the religious reference might repel a secular audience.[2]
The Monitor's inception was, in part, a response by Eddy to the journalism of her day, which relentlessly covered the sensations and scandals surrounding her new religion with varying degrees of accuracy.
wiki wrote:The paper has been known for avoiding sensationalism, producing a "distinctive brand of nonhysterical journalism".
From FARMS, METI is the ultimate tier 1. You can virtually substitute FARMS/Mormonism etc. in the above quotes.
The ultimate point of tiering ones apologetics is to maximize scope and credibility. tier 2 has a wider audience than tier 3 and tier 1 wider than tier 2. The apologetic hand is best played when the tiers run as pure and independent of each other as possible.