In the February 2005 issue of the LDS Church magazine, the "Ensign", the following has been posted:
"Ideal Mormons" and "Deep Friendships":
The first two lessons, which we learned early in our efforts to be good member missionaries, have made sharing the gospel much easier: We simply can’t predict who will or won’t be interested in the gospel, and building a friendship is not a prerequisite to inviting people to learn about the gospel. We discovered these principles when we were newlyweds and the missionaries in our ward asked us to make a list of people with whom we could share the gospel. We were to start with those at the top of our list and begin “preparing” them through a twelve-step process. First, we were to invite them to our home for dinner and follow that by going to a cultural event together. The sixth, seventh, and eighth steps were to invite them to church, give them a copy of the Book of Mormon, and ask them to take the missionary discussions. The program culminated in the twelfth step—baptism.
We dutifully made this list, placing those we thought most likely to be interested in the gospel at the top. They looked like “ideal Mormons”—people whose values, such as clean living and commitment to family, mirrored our own. We then began building deeper friendships with them, adding additional social events to our already busy lives. One by one, those we thought might be interested in learning about the gospel declined our invitations when we got to steps six through eight. Our invitations didn’t offend them, but in their own way they told us they were happy in their present approach to religion. After much work over many months, we didn’t find anyone who was interested in learning more about the gospel..
Mormons live in a little world full of wards, callings, missions, book of Mormons, ensigns, funeral potatoes and green jello. Nothing else exists outside. If you don't fit their mold, you just don't fit.