why me wrote:I see nothing wrong with showing women working and still raising their children in the I am a Mormon series. It is based in todays realities.
To further bolster the argument that these ads are not disingenuous, he notes:
What needs to be understood is that society is changing. It is becoming almost impossible for LDS women to stay at home these days. Between uncertainty in the job market and costs of living increases plus, downturn in wages, many women need to find work outside the home.
Sounds about right for me. The ads with Mormons having facial hair and and having great diversity sounds right too. I was thinking they could serve as a consciousness expanding vehicle if they were to be broadcast within Utah and the collective Jell-O belt.
When our people see that the sponsor is none other than the LDS Church, it might help light to enter our cosmic egg.
I always thought it would be funny if someone did a similar campaign, interviewing everyday people, mother's, father's, children, mailmen, etc, all of whom have their stories indicating they are decent human beings just trying to get along in society, and at the end they each say, "I'm not a Mormon."
I mean really, this is one of the stupidest things the Church has done in years. What did they do, hire the marketing dept from Big Tobacco?
An Apostle in 1975 wrote:There is an old saying, "All the world is queer save me and thee, and sometimes I think even thee is a little queer." This is used jocularly of those who set themselves apart from mankind and who profess to be or seemingly are different from other people. We do not place ourselves in this category. We are not freaks, but normal, wholesome people who enjoy life. We work and play, engage in sports, mingle with other people, go to parties, and enjoy festive occasions. But we are, nonetheless, peculiar in the eyes of worldly people. We are a breed set apart. We are different from the world because we do not ape the practices and follow the fashions of worldly and carnal people. We glory in the things which set us apart by ourselves, and we hope and pray that we may maintain and increase the differences. Of the true saints, with whom we are numbered, Peter said: "But ye are a chosen generation, a royal priesthood, an holy nation, a peculiar people." Having so announced, he told what is expected of them: "That ye should shew forth the praises of him who hath called you out of darkness into his marvellous light" (1 Peter 2:9)
So when and why did the Church officially stop playing up the differences and start playing up the similarities?
“We look to not only the spiritual but also the temporal, and we believe that a person who is impoverished temporally cannot blossom spiritually.” Keith McMullin - Counsellor in Presiding Bishopric
"One, two, three...let's go shopping!" Thomas S Monson - Prophet, Seer, Revelator
Drifting wrote:So when and why did the Church officially stop playing up the differences and start playing up the similarities?
I think when we realized the that these differences resulted in a negative perception of us by the outside world. The ads were aimed at making others see us as more normal. However, if these ads were also shown to Jell-O belt (insulated culture) Mormons, it could result in actually normalizing us.
Kevin Graham wrote:I mean really, this is one of the stupidest things the Church has done in years. What did they do, hire the marketing dept from Big Tobacco?
I think Big Tobacco would have come up with a much better campaign, no they chose to copy the Church of Scientology's advertising campaign:
That's hilarious. The ad campaigns are identical. Did they use the same ad agency? So which ad campaign started first? Some of these "I'm a scientologist" ads are from 2009.
"We have taken up arms in defense of our liberty, our property, our wives, and our children; we are determined to preserve them, or die." - Captain Moroni - 'Address to the Inhabitants of Canada' 1775
