MeDotOrg wrote:Gunnar wrote:One thing I really find peculiar, though, is that even though many of them offer unlimited refills, they still, in many cases, list several sized drink options at various prices. Knowing that one can get unlimited refills anyway, why would anyone opt to buy anything but the smallest, lowest price drink offered? Yet I have observed that many people still buy or upgrade to the larger sized drinks! Is this crazy, or what? Some MacDonalds restaurants in my local area, though, sensibly charge one flat fee ($1.00) for any size soft drink, and the customer can choose whatever size cup she or he wants.
In the 1950s, the average soft drink serving cup was 6.5 ounces. Today it is 16.2 ounces.
What's in practice here is the simple capitalist premise that more is better. Two is better than one. Three is better than two.
Years ago, Gillette came out with their twin blade Trac II razor. Two blades instead of one! Better! Saturday Night Live did a parody commercial, where they showed a 3 blade razor: "Designed for people who'll beleive anything." Hilarious!
Now we're up to FIVE blade razors.
There is certainly no argument that it would be easy to circumvent the 16 ounce limit. But please check out the link to James Surowiecki's article:
"...Bloomberg’s proposal makes clever use of what economists call “default bias.” If you offer a choice in which one option is seen as a default, most people go for that default option."
Interesting reading...
Interesting reading indeed! Thanks for providing the link to that! I wonder, though, how Bloomberg's ban would affect customers' choices in restaurants that offer free refills on their drinks? Does Bloomberg also propose to ban free refills?