The Cult has taken the PDF link down. Perhaps someone else can find it. I culled this last year:
You have likely seen the high visibility service projects. The members don yellow vests or shirts with a huge church logo emblazed on the front and back. The local media or even the church's own camera crew is called in to film a service project. The local public affairs rep for the church speaks with the media to give the church credit for the service.
Effective? Yes. Alms before men? Definitely. Can you think of a better example?
The link below contains instructions on how to effectively do alms before men using this program.
A few jewels:
"Also consider that some projects lend themselves better to photography and videotaping than others."
Checklist includes identifying opinion leaders in the community and engaging in pre- service publicity with the local media and news
"properly document through video photography, still photography, and written accounts"
"Please note that the church's role in most cases is to provide laborers only"
-the vest or t-shirt must be worn
"The vest or t- shirt is an important element of the Mormon helping hands program"
-Over three pages on proper use of the vest and protecting the trademark the church has for it
"...helps establish the name and reputation of the church"
" provide a (detailed) summary to the recipient organization"
"Visit members of the recipient organization and report on work performed"
"It is a proven means of helping dispel stereotypes often held about the church, showing Latter-day Saints are Christians contributing to the good of their communities."
Link to LDS org now 404's. But it shows how the Cult is far more interested in PR than they are in actual service and charity.