Gadianton wrote:The ad is not a straightforward sale of testosterone boost geared toward guys who feel inadequate and have social problems. It's a couple layers of sarcasm. It's obviously in the spirit of the beer ads that run manliness satire, such as, the taco salad being the manly choice for the health-conscious man, because it's anything but healthy. It's making fun of the brain-dead logic of stereotypical manliness, while at the same time celebrating the comradery of guys bonding over the humor within this brain-dead logic.
I would agree that there is a post-feminist reactionary man-cave element that is common to beer ads and most ads selling beef, bacon and cheese.
But I don't think there's sarcasm. I don't think it's supposed to be ironic. For example, the 'correct' choice if you are cut off by another team's car on the way to the game is to skip the game and vandalize the other guy's car, That behavior, without a gun, could land you in jail. The ad says if you receive a slight, react in an impulsive,irresponsible and illegal way. That (and a Bushmaster semi-automatic) makes you a man.
The NRA pretty much blamed "The Media" for violence in this country. What I'm saying is, what about the Arms Industry's OWN use of the media in advertising? Do they share any responsibility for their use of the media?
I think it would be a good idea to examine gun advertising in looking at ways of reducing gun violence.
bcspace wrote:You think my daughter will like this one?

I think there are some parents and children in Sandy Hook that wouldn't find that funny.