In a Religion News
article we get
The Church of Jesus Christ of Latter-day Saints just reported its highest convert growth in history. Over the weekend at its semiannual General Conference, the church released its 2025 membership statistics that indicate an almost 25% increase in convert baptisms in 2025, compared to 2024.
Sounds good for a sound bite at General Conference. However…
2025 data from the Cooperative Election Study, also made available last week, tells a different story. In the United States at least, fewer adults are self-identifying as Latter-day Saints than at any other time since the survey began nearly 20 years ago.
The bottom line being that the amount of names on a membership list does not equal the amount of people actively participating.
The CES, by contrast, counts only those adults who self-report that they’re Latter-day Saints. And that population has been nearly cut in half over the same period.
Researcher Alex Bass of Mormon Metrics said the 2025 CES had only 161 LDS respondents out of the total sample of 17,000 people, the lowest LDS sample size to date. This creates “more uncertainty compared to previous CES years,” he cautioned.
Still, the 2025 numbers continue the overall trend. The gap continues to widen between the church’s records of how many U.S. members are on the rolls and the national data of how many Americans actually say they are LDS.
A lot of this is driven by people leaving the church in the U.S. Most who leave don’t remove their names from the official records, so the church still counts them as members even though they may no longer see themselves as such.
Total membership is a vanity metric. People in the pews on any given Sunday is reality. The Church won’t publish the activity stats (even though they have them), because it undermines all the years they’ve focussed on shouting about total membership “growth”. Which would be a more honest reflection of the strength of the Church - total membership, or number of people who actively see themselves as LDS?
So, there you have it: a very encouraging internal church report about LDS baptisms around the world, alongside a mostly discouraging independent report about the decline of LDS membership in the U.S. specifically.
Vanity metric vs reality.